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Lights Out

Night racing used to be a special time in NASCAR. When there were only a couple of races held under the lights, the excitement level was definitely up several notches. Bristol, Richmond, Charlotte and Daytona holding Cup races in primetime made the sport seem even more exciting than usual.

But then television came into the picture and just as it dictates the direction of other sports because of the big money the networks pay for the rights to broadcast events, TV wanted more late starts and night races for prime time ratings and ad revenue.

Now we have Darlington, California, Homestead and Chicagoland with night races on the schedule. In honesty, in this case more is not better.

Too many night races have taken the uniqueness out of the picture. From a media standpoint, newspapers miss their deadlines for the morning edition when races run late as do local television stations, which can't get highlights into the evening news.

Weekend night racing is also killing weekly short tracks, who make their bread and butter on Friday and Saturday night shows in the summer. But when the Cup Series is running, these tracks feel a tremendous loss of attendance as fans stay home in droves to watch the big boys on television rather than come out to the local bullring.

My guess is that we will see half of the Cup schedule become prime time affairs at some point, again at the direction of television. All of the Chase races are heading to Saturday nights at some point, when NASCAR and the networks realize there is no way to compete head-to-head for ratings against the NFL on Sunday afternoons.

And the August Bristol night race, once the toughest ticket in NASCAR, will become just another race under the lights.

That's a shame.

Published Wednesday, October 03, 2007 10:17 AM by PPistone

Comments

 

dalejrfanfreak said:

One problem I have with local short tracks is that there aren't any! I live in Knoxville Tennessee and we used to have a dirt track out in the boonies but it recently was bought out to be turned into a truck stop. I think one reason short tracks suffer is because most of them are so far away from large populations that nobody goes to the races. So, I have no idea what a NASCAR race does to track attendance but I think Irwindale is the smartest of them all, having a jumbo tron with the cup race on while the short track guys are going. It's like having your cake and eating it!

As for cup night races, i'm sort of 50/50 on the issue. For one I like the idea of a race on Saturday night, where I don't have to worry about sun burn and I can sleep in Sunday after 500 laps at Bristol. Plus, if the race is rained out Saturday I still can see it on Sunday and not miss school or work. On the other hand, sometimes I have better things to do on Saturday nights instead of sitting on the couch watching 2/3rds NASCAR racing and 1/3rd commercials. Plus, it does seem like the night race at Bristol is just another night race now.

Personally, I wish Talladega would have lights. It's so hot on race day there that I sort of know what an egg feels like when being cooked.
October 3, 2007 5:45 PM
 

most said:

dalejrfanfreak,

Knoxville is awesome, I spent some time there this summer, deff a place I would like to live!

In response to the post:

I agree with you, I am about 50/50, I like not having to sneak and watch a rainout at work Monday so that is nice, I do think it is real lame though seeing a ton of night races.  I work Saturdays also so it really sucks for my if a race isn't on Sunday afternoon.

Bristol used to be so cool now its just another saturday night race.  

I for one am surprised the gov't hasn't gotten on NASCAR about the energy usage, it cost something like 100,000 to run a night race, that's alot of energy.......
October 5, 2007 7:29 PM
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